Hard to fill open positions? Hard to stand out as an employer?
Use authentic video marketing and give your employer branding a boost.
- Are you struggling to find enough candidates for a vacancy?
- Do you notice you’re not getting people that fit well in your organization?
Then authentic video marketing can help you to attract the right people more easily.
- Do you regularly have vacancies, and are you spending a lot of time/money on recruitment?
- Are you noticing it takes quite some effort to make yourself visible as an attractive employer?
Then strategic use of video can make your brand as employer more visible and make your recruitment more efficient.
Authentic video marketing attracts more of the right kind of people
People love to join, if you can show them, but especially let them feel, that it’s great to work for you. They want to get a feeling for the kind of people that work for you, the atmosphere on the floor, and of course, the kind of work they’d be doing. And that can be done perfectly with video.
But not with perfect videos.
Perfectly polished videos don’t really work.
Managers that drum up their lines neatly, employees that “spontaneously” add a note, ending in stereotypical Friday drinks… The viewer of this type of videos gained nearly zero feeling for your organization. But meanwhile, you’re down a large amount.
Authentic video: Easier, more effective, and cheaper
This is what authentic video marketing will bring you as an employer.
Show, don't tell
Video reveals all: What kind of people work with you, what the place looks like, and much more.
Connect with your authenticity
By truly showing your organization, you make a connection with people on a deeper level.
It's easier to show what makes you unique
In a crowded labour market, it’s much easier to show what makes you a special employer.
Simplicity saves you time and money
Authentic videos simply cost less time and money, because they’re not super-polished productions.
Sounds good? Have a look at the types of video you can use to empower your recruitment below.
Here’s how we do it: 4 easy steps, thorough but relaxed
This is how we’ll work together.
Intake with a video call
In this call, we’ll discuss high-level matters, such as the marketing and communication strategy, the main goal and content of the video.
Gathering further details
Using a questionnaire, and photos / videos you make yourself on your location, we collect the necessary details.
Shoot on location
On location we’ll record the necessary material, in about half a day. I’ll do this alone, so you won’t get a whole crew to deal with.
Review & delivery
After review and possibly adjustments, the video is delivered, ready for online publishing.
In a rush? No problem.
If you need something done fast, in a few days or so, give me a call.
Examples of authentic video work
I’m currently building up my portfolio for recruitment video. I have some materials, which I will share as soon as my clients allow me.
To be clear, I’ve got experience covering events, doing interviews, promotional videos, and of course vlog videos for my own use.
Below you can view a recent video, in which the focus was on spontaneous responses from speakers and visitors (English spoken).
Collaboration with Toff Werk
I’ve joined forces with Toff Producties, an experienced video production company, which also promotes “social recruiting”, under the name Toff Werk (website in Dutch). Toff already has made a number of recruitment and employer branding videos, with the same vision.
A nice example is the video for the recruitment of special officers for the municipality of Rheden (in Dutch).
Give recruitment video a chance and benefit of lower prices
As I’m still building up, I’m offering my services for attractive prices – but of course with good quality and excellent service.
Reach out for a chat, and we can discuss how your recruitment can make a big leap forward.
Why work with me?
- I work from a strategic perspective, with an eye for the full marketing picture for you as an employer, for the short and long term.
- With complex stories, I can dig in and get to the essence very quickly, also when technology plays a role.
- I can not only make videos, but am also an excellent copywriter, and have broad online marketing experience.
Of course I’ll be happy to share more about my background, experience and vision on (video) marketing.
Marketing strategy: The clarity you need to grow and succeed
I also help entrepreneurs that have difficulty growing and want to improve their marketing, to get clarity in all fundamental aspects. That makes it a lot easier to stand out, and communicate your offering clearly and convincingly to your target market.
Having trouble distinguishing yourself as an attractive employer?
As an employer you need marketing too. But it can be quite hard to show the world what makes you a great employer. For this I can also give you strategic advice, so that you can create a strong employer brand, and attract personnel more easily.